Nu este creativ decât dacă vinde. David Ogilvy Despre carte: Despre publicitate de David Ogilvy, supranumit și părintele publicității, cel care a scris renumita scrisoare care a crescut vânzările Rolls Royce cu 50% sau campania pentru Dove care a ajutat compania să devină lider de piață în Statele Unite. Chiar […]
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